Samantha Sao and Celinda Cruz-Arce are first-generation entrepreneurs driven by a love for creativity and connection. Together, they’ve created a space that brings people together—whether through open mics, art showcases, or community relief efforts. Their goal is simple: to support artists, nurture meaningful connections, and cultivate experiences that inspire and uplift the community.
a feeling that can't be put into words
Inovadora Jey, a Blaxican poet and rapper from Inglewood, CA, uses her craft to deliver messages of love and remind you that you’ve been beautiful since the day you were born. Through her poetry, music, community organizing with the 'In Tha Wood Foundation,' and research at CSUDH, she advocates for Black and Brown communities.
323 MAFIA is a Los Angeles-based collective of artists and musicians from Highland Park, founded in 2016. The name stands for Music and Family Is All, reflecting their commitment to creativity, community, and family values. As Mexican American, Chicano, and first-generation artists, they blend diverse styles to showcase LA’s rich cultural heritage.